Toiletries at Shangri-La Barr Al Jissah Resort & Spa, Muscat Oman. Photo: Aumars / Wikipedia
One of the main reasons behind any business running successfully is their customer service and hospitality. For hotels, restaurants, and other hospitality and lodging businesses, guests expect the best facilities and amenities during their stay at the establishment. Hotels should therefore go the extra mile to offer guests various amenities and supplies that make their stay in the hotel as pleasant as possible.
Some hotel amenities may include high-quality soaps and shampoos, as well as other toiletries like hairbrush and toothpaste. Providing the necessary free toiletries comes in handy for guests as they do not have to bring and carry their own. This makes it convenient for guests to travel and not worry about their hotel stay.
As such, hospitality businesses should examine the range of toiletries in the market carefully before buying to ensure guest have wonderful experiences during their stay. As you can understand, hotel toiletries are an essential part of the hospitality industry, and getting the right toiletries can make or break your business.
To help you find the right toiletries for your business, keep some important factors and tips in mind:
1. Business branding and messaging
Hotels have a rating and branding message of their own. For example, when you think of a five-star hotel, you think of luxury, but the hotel may also have its underlying branding message. Given the current times, companies support different causes. Get only those toiletries that match the values of your business.
For example, if your hotel conveys luxury and champions sustainability, choose products that convey both those messages. You can connect with select local toiletry suppliers and reach out to brands that align with your branding to have their products in your hotel.
Always think about the message and impression the toiletries you use in your business convey to guests before settling for any particular product.
2. Custom-made toiletries line
Another great way of impressing and meeting your customers' needs is by providing a custom line of hotel toiletries. This way, there is a certain exclusivity to the products your customers use that can help you nurture more customer loyalty and ultimately increase your business revenue.
However, with a line of custom-made toiletries, you need to make sure that you have the logistics and suppliers locked down so that you can control your stocks more effectively and avoid delayed or damaged product deliveries. A custom line can be your way of setting your brand and business apart from competitors.
3. Green, sustainable, and eco-friendly
Hospitality and lodging businesses can be a source of great environmental pollution due to the amount of waste the businesses create, as well as the type of cleaning supplies and toiletries they use.
Even if nobody regulates the usage and disposal of hotel and lodging energy sources and products such as synthetic materials, pesticides, and toiletries, it is the responsibility of the business and its guests to ensure the business supports eco-friendly business practices and products that do not pollute the environment.
Customers today appreciate and outright ask for eco-friendly products at hotels and lodgings so that they can play their part in protecting the planet. So, make sure you choose eco-friendly hotel toiletries not only for a better look on your brand, but also to cause as little pollution as possible and save the environment.
4. Product sizes and quantities
There are many instances where customers are disappointed by the quantity and size of the toiletry products they find at hotels and lodgings, especially when customers are supposed to stay for a longer time. Make sure you not only have an adequate supply of hotel toiletries, but also at the right sizes for each purpose.
If you notice that customers run out of toiletries before the housekeeping staff can put in a new batch, it’s time to adjust the quantity and or size of the products you offer in the establishment. You can even keep an alternate option in guest suites for emergencies as well.
By getting your hotel toiletries right, you’ll increase customer satisfaction, which will boost your business and revenue. The main aim should always be top-notch customer satisfaction. So, ensure that your guests feel that what they are getting in your business is worth what they are paying for.