Starting a New Business Venture? These Tried-and-True Strategies Will Help...

prince-kapoor.jpg  Seasoned Marketing Analyst and Blogger.

  WWS contributor


That you thought to start a business venture is comendable indeed. But you have to prepare adequately for the journey as an entrepreneur.


Setting up a business is not as simple as it may seem. There are many things that come into play you need to look into to launch and run a successful business - and keep it growing.

While setting up a business, most people wonder where and what to even start with. It may be overwhelming for sure, but doing the essentials - part by part - helps a lot.

A start-up comes with its share of challenges all through the journey. If you are one of those who is planning to start a venture, here are a few tried-and-true tips that will help you out.


Start by Creating a Business Plan


It all starts with a new business idea that you have in your mind. To take your business idea from just an idea to a real-world business venture, you need to have a solid business plan.

A business plan is a formal written roadmap for building your new venture. It entails planning the structure of the business, plans to start and manage your business, and plans about how you’ll run and grow the business. 

Write down the thought or idea you have in your mind. That will be your foundation to set up a business plan. Now go further and pen everything out, including the goals of the business, methods for attaining those goals, and time-frame for the achievement of the goals.

Talk to people who have already run a successful business and even those who have failed to inform your decisions, plans, and actions. That will help you in creating a solid business plan.

Once you are ready with your business plan, you will know what exact things and action-steps you need to follow to succeed. You  won't be groping in the dark when starting and growing your business.


Focus on Your Target Audience and Customers


Once you are ready with your business plan, the next important thing to focus on is the people you will be targeting – your target customers.

Ask yourself the purpose of your business. Think about the demand and competition your product or service has. There’s no point in going ahead if you don’t know who your target audience is.

The target audience and customers are the ones who are actually going to be purchasing and using your services or products. Without them, there is no bossiness.

Study the market to understand what they want and need. Look for the demand in the market and where the actual demand is being met, as well as your likely competition in that market.

Do thorough research about your target customers and the key competitors you’ll face in the market. It’ll help you plan your business strategy and how to counter the competition.

When you’ve done your research and have data about your ideal customers, it’ll be easy to plan the best way forward for your new business venture.


Promote Your Business Boldly


Promoting your business products/services makes them visible to potential customers. The more people know about your brand and products, the more likely they will be to make a purchase.

Generally, your sales and profits will be directly proportional to the amount of advertising and promotion you do for your brand products. So, don’t shy away from promoting and marketing your business.

These days, there are many effective marketing tools and promotion platforms you can use, including social media networks, blogs, email, and various digital forums. You can also use a digital business card to promote your business and increase your brand awareness and sales.

Besides modern digital platforms like social media and digital ads, you can also employ traditional print marketing to promote your business, including print newspapers, magazines, billboards, and TV ads.  

Reports actually suggest that people are 70% more likely to remember businesses seen in print compared to online.


Keep Track of the Market and Competitors


There are chances that your business idea has already crossed the mind of someone else, and may even be well-known in the market. Even if you have a unique business idea, there will always arise competition from different brands in the market. So, always be on the lookout and stay up-to-date on what’s happening in the market.

Analyze the market continually to see if there're any potential rivals coming up, as well as be on the lookout for emerging opportunities in particular sectors for growth in the future. It is vital that you stay on top of the latest developments and trends in your market.

Stay agile as well and update your products and methods accordingly to stay ahead of the curve. Consumers always compare several products before making any purchase, therefore, your product and offerings need to stand out from the competition.

Always keep an eye out on what your competitors are doing and never be too comfortable in your space. Mediocre businesses remain in their comfort zones for their entire life. You have to try new things, be fearless, and push yourself to keep growing and reach new heights.


Comply with All Legal Requirements for Running Your Business


When starting your new business venture, you will be required to comply with certain legal requirements, like tax obligations, financial regulations, and employment laws.

Make sure your business complies with all of the required requirement to run the business legally and to avoid legal ramifications that can halt your new business venture, including the following requirements where applicable:

  • Register as LLC or Corporation
  • Register Business Name
  • Employer Identification Number
  • Business Permit from State Government
  • Income Tax Form
  • Business Insurance
  • Business Bank Account

Contact your local government and do necessary inquiries about any other legal requirements that may apply, depending on the type of business venture you are starting. You can also consider contacting a professional so you are completely prepared and to avoid any mistakes and issues.

Prince Kapoor is a seasoned Marketing Analyst and Blogger. With his skills, he has been helping fellow marketers and brands worldwide.