How (and Why) to Create a Business Continuity Plan


It’s important for every business to have a succession plan in the event that something goes awry. However, it’s even more critical that small businesses develop a business continuity plan (BCP).

Whether it’s a natural disaster, negative PR, security breach, or any other emergency, an effective BCP can mitigate revenue losses.

This plan also extends to minimize the damage to the company’s reputation, regardless of the situation.


So, what exactly is a business continuity plan?


A business continuity plan is a list of procedures that the company will, theoretically, implement should some sort of disaster occur.

The outline of crisis practices is specifically formed to prevent or reduce damage, maintain productivity, and help the business recover financially and socially.


How to create a business continuity plan


First, your small business should identify the expected, or desired, outcomes for the BCP. Then, determine if these objectives are in-line with your budget. It can be beneficial to think about the departments involved and other details necessary for carrying out the BCP.

Next, choose teams. Some teams will focus on facilitating the BCP from start to finish, while others are task-oriented. The task-oriented teams should be carefully picked as they will have to specialize in different areas. It’s also wise to include contact information, list of responsibilities, and even a backup for each team member.

Third and fourth, conduct a business impact analysis and make plans to maintain operations respectively. This means you have to identify critical functions and pain points that could be detrimental to your business. Prevention, response, and recovery strategies are necessary to ensure your company can function during and after the chaos.

Last but not least, your employees should be trained and tested in order to be ready at all times. Practical drills can create a similar high-stress and high-stakes environment for your employees to experience. Don’t forget to develop a dynamic maintenance system for your BCP. This means that it should be constantly reviewed and adjusted according to external factors.


Anatomy of a Business Continuity Plan – Infographic


According to Yaniv Masjedi, Vice President of Marketing at Nextiva, having a company-wide plan in case of an emergency is essential, especially as businesses rely more on digital means of communication, operations and data storage.

“Luckily, there are ample resources available for creating a business continuity plan template and utilizing it within almost any organization,” Yaniv Masjedi says.

Here's an insightful infographic highlighting the anatomy of a business continuity plan and how you can use it to remain confident in the event of an emergency: 

Gaetano DiNardi is the Director of Demand Generation at Nextiva, with a proven track record of success working with B2B SaaS brands like Sales Hacker,, and Pipedrive. Gaetano leverages a unique hybrid of expertise in both SEO & Content Strategy to win business results. Outside of marketing, Gaetano is an accomplished music producer and songwriter. To get in touch, follow him on Twitter via @gaetano_nyc.