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6 Ideas for Writing a Blog Post that Acts Like a Sales Copy

by Kamil Riaz Kara | The Web Writer Spotlight: Jun 1, 2017

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You may wish to write blogs that instantly impress your readers to sign up for your newsletter, download your guide, and/or head on to your company’s online store to make purchases. This way, the amazing content that took you so long to write immediately turns into cash in the bank.

Unfortunately, this is not how things work and readers don’t automatically become customers. They tend to remain readers until your outstanding content drives them to start making some purchases.

So how can you achieve that goal? Is it even possible?

 

How to Write Blogs that Grab the Attention of Potential Customers

 

It may seem like a daunting task to create copy that inspires people to buy from you or your company, but to achieve that goal you have to be consistent and follow some specific rules when writing your content. Here are some quick tips for writing blog posts that act like a sales copy.

 

1. Avoid sounding like a salesperson.

 

Are you writing to sing praises for your company or to convert the visitors on your site into potential consumers?

The readers are not solely interested in what your company’s goals are. They want to know what your company/product/service has to offer that they can benefit from. What’s in it for them?

Of course, you want to increase your sales but bragging about your company will not work when writing a blog. To gain business via your blog, stop thinking like a salesperson and start acting like a guide who only has the reader’s best interests in mind.

Therefore, when generating content, make sure you answer the three main questions that pass through every consumer’s mind:

  1. Why do I need this?
  2. Why should I buy from this company?
  3. Why should I buy it now?

The tone of your content also matters. To engage readers, incorporate a conversational voice and avoid a corporate, rigid write-up. This way the reader will relate to your content and trust your company, business and its products.

 

2. Compose catchy headlines.

 

Catchy headlines are essential if you want to spark the interest of your readers. You probably have decided not to watch a movie because its cover was not attractive enough. And how many times have you decided not to read through a web page’s content because you didn’t find the heading appealing?

All of these elements confirm what we already know; the title of your content must be appealing. If your headline is not catchy enough, chances are that readers will not take another look at the blog post. Spend time practicing your headlines and use tools to create the titles for your blog more enticing.

 

3. Know your audience.

 

A good fisherman will always change the bait according to the fish he wishes to catch. The bait will also be adjusted depending on the time of the day, weather and sea conditions.

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Similarly, marketers should also acquaint themselves with their audience. Hence, when writing a business blog to gain consumers, make sure you know your target audience so that you can talk about particular things that convince them to buy from your company.

Of course, don’t just guess the prospective consumer. Use detailed analytics and use a CRM software  to segment your customers successfully.  

 

4. Include images and videos.

 

A picture is worth a 1,000 words. We also live in a visual world and our brains process information faster— in fact, 60,000 times faster when provided with visual data. Adding pictures, videos, and even GIF images in your blog posts helps to keep your audience engaged.

You can post original pictures on your blog, but also use images available on the internet if your company doesn’t have desired original ones. Check out Shutterstock for tons of royalty free images.

 

5. Optimize for SEO.

 

Google’s organic search engine drives a huge chunk of traffic to blogs and websites. Those who wish to maximize their search engine rankings should make sure their blog posts are optimized for search.

Some search engine optimization (SEO) tips to ensure this include:

  • Adding a proper META title
  • Adding a proper META description
  • Optimizing keywords
  • Drop keyword in the first 100 words
  • Using images
  • Interlinking any relevant content

Read widely about on-page optimization and consult a SEO specialist where necessary to ensure your blog is fully optimized for search engines. 

 

6. Add a clear call-to-action.

 

Last but not least, add a clear call to action at the end of your blog post.

A mistakes bloggers make is to forget to include a call-to-action. But, a clear call-to-action attracts more customers and gets 371% more clicks than blogs that don’t have any. You don’t want your readers to just read the blog and leave your company’s site, right? The blog is there to serve a purpose.

So, whether you want your readers to leave a comment, share your blog post, or purchase your product/service – make sure you include that call and they understand exactly what you want them to do. You can also add a call-to-action button that’s easily distinguishable and stands out.

 

Your blog is important – treat it that way

 

With these tips in mind, I’m sure you will have no issues writing a blog post that will work like a sales copy and also result in more profits for your company. The key is to understand your audience, make them feel important, and finally ask them to do what you want from them—make purchases.

See Also: How to Write a Viral Blog Post: A Quick Guide to Attract Maximum Eyeballs for Your Content.

 


Kamil Riaz Kara.pngKamil Riaz Kara is a Writer and Inbound Marketer. He has completed his masters in Administrative Science from the University of Karachi. As a writer, he wrote numerous articles on management, technology and health. Currently, his is working with Spectrumti team.  

You can find him on LinkedIn & Twitter.


 

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