Technology is advancing rapidly, and everyone working in the digital space needs to adapt to remain relevant. A new term, gifographic, is picking up steam fast in the online marketing and content creation world. The term refers to a play on two long-standing internet residents: the .gif (an animated image) and infographic. It is a fusion of the two visual content forms to create an new visual form that’s increasingly starting to influence online marketing and affect sales for internet businesses.
Compared to infographics and written content, gifographics are much more appealing to people because they’re more dynamic. They don’t simply incorporate words to explain or describe things; rather they augment the information provided by a traditional infographic to tell a more visually interesting story. The animated pictures and texts or audio found in gifographics delight readers and make messages and explanations fun and instantly understandable. Hence people are more inclined to view and engage with your digital content and that helps boost your bottom line.
Readers also share animated picture messages more than plain blocks of text. In fact, they will skim over large blocks of text. Thus, the gifographic is a smart move for content commercialization. It captures readers’ attention immediately and makes a powerful impact on social media. Many people won’t just watch and read the gifographic and stop there, but also share the content with their friends and relatives, increasing your website traffic and brand reach.
Information that is often considered bland or boring and that doesn’t appeal to as many readers, such as topics with heavy statistics can be livened up through gifographics. The gifographic presents information in a way that catches the eye and hooks the viewer, engaging the targeted audience more effectively and conveying the intended message more powerfully. Oftentimes readers won’t even realize they are consuming the kind of statistic-loaded piece of content, for example, that they would ordinarily avoid.
The gifographic is also much more memorable, making it a better tool for informing, educating and or entertaining people on a vast range of topics. Many internet users are actually visual people who tend to remember content that is demonstrated in visual forms than that which is in plain text only.
Additionally, gifographics are mobile friendly. That means you can reach a much bigger audience since people don’t need to have a laptop or desktop near them to view gifographics. They can simply access your gifographics through their mobile phones or Tablets.
Check out the gifographic below that explains a step-by-step how to create one by graphic design artist Eleanor Lutz who designs animated infographics with her company Tabletop Whale (click graphic to enlarge):
Image Credit: GSCSNJ/Flickr.com
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