If you’re familiar with influencer marketing, you’ve probably heard of micro-influencers. Micro-influencers do not have millions of followers like their top-tier counterparts. Instead, their influence is focused on a specific niche, and they have a follower base of around 1,000-100,000 individuals. But their impact is significant enough to make a difference in your brand’s performance – whether it’s in engagement, conversions, or reach.
The big question now is how exactly micro-influencers can impact your performance. Take a look at some of the ways in which you can benefit from working with this type of influencers:
If you’re launching a campaign with micro-influencers, be sure to follow these best practices for optimal results:
These basic, yet important tips should help you get started with your influencer marketing campaign.
To find out more about working with this type of influencers, check out the gifographic micro-influencers guide below. (Click graphic to enlarge.)
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by Hugh MacLeod
Ever wonder what it really takes to make a living as a creative person in today's complicated world?
MacLeod presents some witty keys for creative success, including "ignore everybody. Why should you "ignore everybody"?
Because, he writes, nobody else can tell you whether your idea is worthwhile. People can give you advice, but at the end of the day, it's your decision. The more original an idea, the less helpful the advice is going to be.
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