The Web Writer Spotlight

Google has been a leader in digital ad revenue for years. But is Google still the world leader today with the rise of soaring digital advertising competitors like Facebook? The simple answer is, yes.

Most of us find negativity easy to attract than positivity, and yet we never give it much thought. But, if you have an off-putting mindset, you could end up in places that you never wished for. Fortunately, there are ways to increase your optimism with minimal effort.

Today, the idea of Wikipedia for personal branding is growing in popularity among professionals looking to differentiate themselves, become a known name and increase their brand visibility online.

Want to pitch editors successfully, and get published on large publishers like HuffPost, The Next Web and Entrepreneur? One thing editors are going to look for is whether you can actually write.

Facebook recently updated its News Feed algorithm to limit the reach of people who frequently blast low quality links to the social network. Now if you post more than 50 links, you may by flagged as “Fake News.”

A key goal of many businesses is to build a strong online presence. If your blog or company website is fully optimized and you're looking to build authority, it may be time to scale things and boost your online presence using a remote marketing team.

Snapchat has unveiled a new feature that allows users to link out to external websites through their Snaps. The new feature called Paperclip is one that many have been asking for from the social networking platform.

Podcasting is hot right now. It seems everyone is dipping a toe into the digital audio waters – and for good reasons too. Podcasting is a powerful marketing weapon. It can help you build a great relationship with your listeners, if you know how to execute it properly.

The EU has slapped Google with a record $2.7 billion fine after the online search company was found guilty of skewing search results by demoting rivals and favoring its own shopping search service over competitors.

Facebook announced it is working on a standalone app for video creators to be released later this year. The video creation app will be exclusive for people with verified accounts like journalists, celebrities and other online influencers.

In our interconnected world where speed often takes precedence over truth, a false story or purposely misleading information can spread like wildfire on the internet. Some online entrepreneurs are taking advantage of this to offer lucrative services and campaigns, such as creating fake celebrities.

Feeling a little down lately? Researchers have found doing just one creative activity each day aside from work makes you happier, brings more enthusiasm and higher “flourishing” than usual.

Sheryl Sandberg, COO of Facebook, recently said she thinks the trend of personal branding that’s all the rage today is not only overblown, but also exaggerated. Sandberg thinks people are doing it the wrong way by packaging themselves, and should instead approach it differently.

You might have marveled at how your favorite internet celebrities and influencers are able to produce such large quantities of content and maintain their online presence seemingly effortlessly. Well, your favorite influencers aren't writing their own content. These female ghostwriters are.