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Do You Use Wikipedia for Personal Branding?

by Santhej Kallada | The Web Writer Spotlight: Jul 19, 2017

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Today, the idea of Wikipedia for personal branding is growing in popularity among professionals looking to differentiate themselves, become a known name and increase their brand visibility online.

Why Writing Is Both a Science and An Art

by Erica Silva | The Web Writer Spotlight: Jul 17, 2017

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You have probably heard that writing is both a science and an art. That may be true for the artistic endeavors, but how does that play out in actually writing a meaningful story?

Quick Tips for Cold-Pitching Big Publishers

by Alexis Davis | The Web Writer Spotlight: Jul 14, 2017

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Want to pitch editors successfully, and get published on large publishers like HuffPost, The Next Web and Entrepreneur? One thing editors are going to look for is whether you can actually write.

Posting More than 50 Times on Facebook Could Get You Labeled as Fake News

by George Mathews | The Web Writer Spotlight: Jul 12, 2017

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Facebook recently updated its News Feed algorithm to limit the reach of people who frequently blast low quality links to the social network. Now if you post more than 50 links, you may by flagged as “Fake News.”

5 Tips for Building Your Own Remote Digital Marketing Team

by David K. William | The Web Writer Spotlight: Jul 10, 2017

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A key goal of many businesses is to build a strong online presence. If your blog or company website is fully optimized and you're looking to build authority, it may be time to scale things and boost your online presence using a remote marketing team.

Snapchat Finally Lets Users Add Links to External Websites in Snaps

by Alexis Davis | The Web Writer Spotlight: Jul 6, 2017

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Snapchat has unveiled a new feature that allows users to link out to external websites through their Snaps. The new feature called Paperclip is one that many have been asking for from the social networking platform.

Interested in Getting into Podcasting? Here’s a Quick Checklist for Starting a Successful Podcast

by Alexis Davis | The Web Writer Spotlight: Jul 3, 2017

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Podcasting is hot right now. It seems everyone is dipping a toe into the digital audio waters – and for good reasons too. Podcasting is a powerful marketing weapon. It can help you build a great relationship with your listeners, if you know how to execute it properly.

European Union Fines Google $2.7 Billion for Skewing Search Results

by George Mathews | The Web Writer Spotlight: Jun 27, 2017

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The EU has slapped Google with a record $2.7 billion fine after the online search company was found guilty of skewing search results by demoting rivals and favoring its own shopping search service over competitors.

Facebook Is Launching a Standalone App for Video Creators

by Alexis Davis | The Web Writer Spotlight: Jun 24, 2017

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Facebook announced it is working on a standalone app for video creators to be released later this year. The video creation app will be exclusive for people with verified accounts like journalists, celebrities and other online influencers.

Fake News Economy Is Booming. Online Entrepreneurs Charging $2,600 to Create Fake Internet Celebrities

by David K. William | The Web Writer Spotlight: Jun 22, 2017

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In our interconnected world where speed often takes precedence over truth, a false story or purposely misleading information can spread like wildfire on the internet. Some online entrepreneurs are taking advantage of this to offer lucrative services and campaigns, such as creating fake celebrities.

Feeling a Little Down? One Creative Act a Day Can Lift Your Spirit and Make You Happier

by George Mathews | The Web Writer Spotlight: Jun 19, 2017

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Feeling a little down lately? Researchers have found doing just one creative activity each day aside from work makes you happier, brings more enthusiasm and higher “flourishing” than usual.

Sheryl Sandberg: You Don’t Need a Personal Brand, This is What You Need Instead

by Alexis Davis | The Web Writer Spotlight: Jun 16, 2017

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Sheryl Sandberg, COO of Facebook, recently said she thinks the trend of personal branding that’s all the rage today is not only overblown, but also exaggerated. Sandberg thinks people are doing it the wrong way by packaging themselves, and should instead approach it differently.

These Are the Women Writing Your Favorite Internet Influencer’s Content

by Alexis Davis | The Web Writer Spotlight: Jun 13, 2017

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You might have marveled at how your favorite internet celebrities and influencers are able to produce such large quantities of content and maintain their online presence seemingly effortlessly. Well, your favorite influencers aren't writing their own content. These female ghostwriters are.

How to Write a Memorable and Impactful Slogan or Tagline

by David K. William | The Web Writer Spotlight: Jun 10, 2017

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A slogan or tagline defines your brand identity and helps shape its positioning. But for every memorable slogan that works, there are countless others people just don’t seem able to remember. What factors separate the successful slogans from the unsuccessful ones, and how can you make sure yours will not only be memorable, but long-running too?

Google’s New Literacy Program Is Helping Kids “Be Internet Awesome”

by George Mathews | The Web Writer Spotlight: Jun 7, 2017

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Google has a new literacy program for children to help them have positive experiences online. The program is encouraging digital safety and citizenship, with specific resources for kids, parents and educators.

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