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Quick Tips for Cold-Pitching Big Publishers

by Alexis Davis | The Web Writer Spotlight: Jul 14, 2017


Want to pitch editors successfully, and get published on large publishers like HuffPost, The Next Web and Entrepreneur? One of the first things editors at large publishers are going to look for is whether you can actually write. These editors receive literally hundreds of submissions every day, and most of them are from very poor writers. If you want to get their attention, you need to show you’re a good writer from the get go. Editors need to know you can write well and you’re not going to waste their time.


But, how do you prove you can actually write?


One of the best ways to prove you can write well is by showing off your track record. Have you written for any well-established publications already? Ideally, editors will want to see your published writings related to the niche you’re pitching. If you’re pitching to, for instance, it helps to demonstrate you’ve written about entrepreneurship or business before.

If you haven’t written for any major websites, include in your pitch a list of your qualifications and links to any content you have published online.


Tips for Pitching Without Prior Published Samples


Alex Jasin, founder and CEO of X3 Digital, a Google Certified digital marketing, and design agency, recommends having at least 3-5 strong published posts before pitching to a large website. However, if you have absolutely nothing published online, don’t despair. Jasin offers these two options for pitching your writing without prior published samples:


1. Bring some other value to the pitch.




“This might be social share numbers, hard-to-get interviews that you can obtain or industry connections you have,” says Justing. “Don’t pitch just for the sake of pitching. If you can’t show a valuable track record, then quickly explain your history, and how your perspective and experience means you can add value to the publication’s audience.”


2. Start publishing on your own blog.


“If you don’t have any live posts anywhere, you’re going to need to create a website and start publishing some high-quality pieces. Then pitch to smaller sites with the pieces you’ve written on your blog to showcase your ability,” Justin advices. “After you’ve guest posted on smaller sites, you can climb the ladder higher to bigger sites like Entrepreneur.”

Beyond these basic pitching tips, Jasin and colleagues offer a few more tips for boosting the chances of your pitch being accepted. Check out this handy inforgraphic by Venngage Infographics and X3 Digital, summarizing ten tips for cold pitching publishers for the visual learners. (Click Image to enlarge).


10 Actionable Tips for Pitching Publishers (Inforgraphic)


 Quick Tips for Pitching Big Publishers - Infographic


See Also: How to Pitch and Get a Byline in The New York Times.


Alexis Davis is a senior staff writer at She covers social media and other digital media news affecting creative writers and online entrepreneurs.




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