Writing product reviews is a great way to experience new and interesting products that you may not have had the opportunity to use before and then offer a service to your readers that helps them make a decision on where to spend their money. If you want to produce quality and helpful product reviews, you need to write them good. How do you do that? Here are some tips.
Many times vendors will not approach you out of the blue and ask you to review their product. Build up a portfolio of reviews that you have done for products you already use, determine what your review can do for a vendor and then approach them with your pitch. The worst that can happen is they say no to your pitch.
Make sure that you are providing your readers with quality writing. No one wants to read a poorly written review. A poorly written review discredits you in the eyes of your readers. If you can hardly spell or construct a sentence, why should your readers put any stock in what you say? Use proper spelling, grammar and punctuation to build credibility.
In order to provide a good review, you need to know the product inside out and backwards. Understand what the product purports to do, its features, its pros and cons and what you liked and did not like about it. This means you need to use it! You cannot simply look at the marketing material and come up with your opinions from there. Use the product for a good length of time before you write your review. Also, do any research necessary to ensure you do not make mistakes on aspects of the product.
Know your readership. Who are you addressing? What are his or her needs? What would he or she want to get from this product? How might this product be useful to him or her? Remember that the reader is who you are trying to help. Do not concentrate too much on yourself, the vendor or anyone else more than the reader. Your readers are looking up to you for honest help on where to spend their money. Give them the help they want.
Again, this means you have to actually use the product. Let your readers know how the product worked within the context of your life and your family. How did it fit into your usual routine? Did it make things easier or more difficult? Were the pros and cons of the product related to the product itself or to how it fit into your lifestyle? You cannot provide these details unless you have used the product.
No one likes to read reviews that consist entirely of the writer bashing the product vendor or manufacturer. Too much bashing discredits your opinions. Be as balanced as possible in your review. Provide both the good and bad aspects of the product. If there was something that you did not like about the product or that did not work for you, consider providing alternative ideas that you think can make the product better. Showing that you have thought about the issue and what could solve it proves you are not just saying negative things for the sake of saying them. This helps validate your review and gives it more credibility.
A good review does not mean that it has to be a positive review. A good review means that it is helpful. It means that it gives the reader information that helps them better decide where to spend their money. Do not give glowing, positive review just for the sake of being positive because the vendor was nice to you or because you do not want to make anyone angry. Just be honest in your review. That is what makes a good review.
Finally, include a call to action at the end of your review that encourages your readers to contact you if they have any questions, concerns or simply want to share their opinions about the product or your review of it. Opening yourself up for conversation with other consumers shows you have nothing to hide and you have been honest with everyone. When people contact you, actually respond. Demonstrate you are sincere and people will want to read your reviews.
The takeaway for writing quality product reviews: Be honest, balanced and knowledgeable and you will succeed!
Lena Paul is an MBA graduate and holds a leadership position with Sigma Research, a firm that provides custom research paper and homework help to students.
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by Daymond John
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