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The Benefits of Using Facebook Live for Business: Why You Should Try It

by Catherine vanVonno | The Web Writer Spotlight: Sep 15, 2017


Did you know that compared to images and textual content, social videos pull up to a 1,200% higher engagement rating? Just imagine how much more exposure you can get if your videos are launched in the most popular social networking site in the world.

That’s what you get with Facebook Live, the social networking giant’s live (and free) video broadcasting feature.


Have You Considered Using Facebook Live?


Unlike Snapchat, it’s easy to use Facebook Live, and your live video automatically saves on your timeline after the livestream.

Aside from being powered by the biggest name in social media, what makes Facebook Live unique is its ability to show highlighted parts. Users no longer have to sit through the whole video because they can just skip to the portion that interests them. Facebook even lets viewers react to specific parts of the video only.

For digital marketers and business owners, this tool is almost too good to be true. If you are a social media VA (virtual assistant), it makes your work easier. It can help you know what topics or content resonate well with your followers. And even if you are a startup company, you have almost equal footing with big corporations because Facebook Live is available for everybody who has an account.

So, have you considered using the Facebook Live feature for your business?


5 Big Reasons to Use Facebook Live for Your Business


If you’re looking for creative ideas on how to bank on this feature, check out these five benefits of using Facebook Live for your business:


1. It’s Cost-Effective.


No funds for video production and editing? No problem! What makes Facebook Live work is its raw, live-action approach to video streaming. Your viewers are not assuming to find special effects and a big-budget production so these expectations are lifted off your shoulders.

You don’t even have to buy expensive cameras to shoot videos. Using your smartphone, you can go live on Facebook to show behind-the-scenes coverage and broadcast real-time events.  Doing so can promote a sense of exclusivity among your followers.


2. It’s a Proven Traffic-Driver.


While shooting the video, you get to see how many people are watching your livestream, their names, reactions, and comments.



This type of real-time engagement, according to the social media giant itself, can produce 10 times more comments than standard video sharing. As the rule of social media, the more engagement you get, the higher your content stays on trending topics. That’s a sure magnet for people to come flocking to your page. Facebook also notifies people when a page goes live so you have a higher chance of people going to your page.


3. It Provides Real-Time Engagement Information.


If you have a virtual business, you don’t have the luxury to talk and persuade people in person or see their reactions for yourself and know if a certain content or product sits well with them.

That’s why you need all the tools you can get to collect and keep data about the people’s reaction to your marketing efforts. And oftentimes, these tools can be pricey.

With Facebook Live, you get this information for free. What’s more, it is an excellent testing spot to gather and keep this kind of data. It can help you keep your marketing strategy in line by paying attention to the video performance and collecting useful data such as:

  • Did viewers react to the product you just introduced?
  • Have you gained more followers after going live?
  • How many people commented on your video? What was their comment about?
  • Did people like one portion of your video more than the others?

This kind of data gathering is more difficult to do when you’re using the more traditional video and marketing platforms. Facebook Live makes it simpler and faster.


4. It Builds Stronger Brand-Customer Connection.


One-sided marketing is the one where you bombard customers with deafening broadcasts and blinding announcements. People want to be heard and understood, that’s why social media is your closest chance to break any walls separating you from your target customers.

With Facebook Live, you give people this opportunity real-time. Unlike other social platforms, people don’t have to wait for hours or days for a reply. You can host a live Question and Answer segment to clarify people’s concerns and answer their queries.


5. It’s a Great Local Events Promoter.


Are you looking to host a special product launching in your community? Is there a local event that your business is going to co-sponsor? Forget about costly print ads or radio announcements that may never even reach your target customers.

Facebook Live makes it easy to promote local events because the people you’re aiming to reach are likely connected to each other and share the same location.

If you had qualms on what this feature can do for your business, knowing these benefits will surely erase them. What gimmicks are you planning to show when you go live on Facebook?

See Also: How Publishers are Using Facebook Instant Articles to Grow Their Businesses.



Catherine vanVonno, the author, is the President and Executive Director of 20Four7VA, a global Virtual Assistant (VA) Service Provider. She holds a doctorate degree in Applied Statistics, Research Design and Program Evaluation from Virginia Polytechnic Institute and State University and has over 10 years experience in facilitating evidence-based strategic planning, product development, brand management, legislative communications, and medical policy. She is married and has four children. You can reach her at |



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