Almost all companies these days need a robust online presence. But to hire a big, imposing digital marketing firm for this purpose may be intimidating and not always the most prudent thing to do.
However, hiring a smaller agency with a team of dedicated staff, focused and with a proven track record may be less intimidating and a safer bet.
Often referred to as a boutique marketing agency, these smaller agencies typically employ less than thirty professionals with a single-minded priority on creativity and high customer satisfaction.
A smaller agency (under 30 employees) like this can easily offer a wide range of customized services, enabling your company to meet its marketing, branding, and advertising goals in a short time.
Moreover, these boutique marketing agencies employ highly creative folks who can do exceptional work to improve brands’ digital presence, boost brand value, and quickly establish you as a force to be reckoned with in your industry.
To understand this concept of boutique marketing agencies better and in more detail, consider the following list of reasons why you should consider hiring such an agency for your marketing needs:
A 2016 study involving several companies that employ over five hundred people discovered that at least 24% of them hired three different digital marketing agencies. This happens because the large marketing companies often do not specialize in many different digital marketing areas.
However, for boutique agencies, most of them have excellent specializations in a wide range of digital marketing fields, ranging from SEO to content marketing, ink building and email marketing.
Many boutique digital marketing agencies also offer website design and management services as well, ensuring you enjoy a customized approach to all your marketing needs.
Large marketing firms are adept at various marketing techniques and skills. However, they may not be flexible enough to accommodate robust companies’ changing needs.
In contrast, boutique agencies have smaller, more agile teams that can quickly adapt and modify their approach to suit the exact needs of each specific business.
Boutique agencies have in-depth knowledge of how the industry works and are not bogged down by things moving through numerous departments. Every employee is an expert in their own right.
3. Faster growth
Another reason why a boutique marketing agency can gel extremely well with small and medium-sized businesses is that they both have many things in common.
Both have overlapping goals that mainly aim to increase their respective businesses and build customer trust and brand reputation. This often breeds a common understanding and synergy between them, helping them work better together and expand more efficiently.
Moreover, small agencies are better able to monitor their clients' progress to understand how much they have grown themselves. This understanding helps bring long-term, sustainable growth.
4. Personal attention
Small agencies are generally better able to offer personalized attention to clients. This is because smaller teams allow for greater accountability, flexibility, and also autonomy for ideas implementation.
CEOs of the agencies also often get involved personally in the affairs of their clients, assuring them of progress and positive outcomes. This cultivates a lot of confidence and trust for clients.
Another key benefit of this kind of personalized attention is the amount of critical information passed between the clients and agency. Because of increased communication, there is much higher engagement, better collaboration, and better outcomes.
5. Value for money
Finally, if you go to a large marketing firm because you are impressed by a past project they did, the chances are you may not be employing the same team.
Moreover, it may be costly to hire bigger, more established firms as they tend to charge more. Besides, they may even outsource some services you hire them to do.
On the other hand, smaller boutique marketing agencies have the same team working on projects, and they also tend to be cheaper than the bigger firms. This ensures you get total value for your bucks.