Skip to main content

You are here

44 Percent of Writers Dissatisfied or Extremely Dissatisfied with Not Getting Bylines for Their Writing, Study Finds

by David K. William | The Web Writer Spotlight: Dec 16, 2016

dissatisfied-writer.jpg

How would you feel if you didn’t get a byline for your writings? If you are a publisher, do you identify the authors of articles and other website content?

With the proliferation of different types of web content, it has become common to see “Published by admin/staff writers” messages, or no publisher at all on websites and blogs. But, according to a recent survey by CopyPress, 44 percent of freelance web writers said they were dissatisfied or extremely dissatisfied that they weren’t getting bylines for their writing, as of 2015.    

The survey looked at the State of Freelance Writing and got nearly 250 respondents. It established that bylines have a significant impact on freelance writers’ work quality. Meanwhile, 53 percent of writers receive bylines less than 25 percent of the time, and most never receive bylines.

 

Should You Identify the Author of Articles and Other Website Content?

 

When writing for the web, one main guideline is to keep it short and sweet (KISS). Mobile copy, on the other hand, should be cut even more. The reason for keeping online copy short is because, on average, users read only about 120 words per page view, according to Nielsen Norman Group. This might explain why you’d want to leave out author biographies. You really may not want three of those few words to be "by John Doe."

Online publishers also opt to leave out bylines at the top of the web page for what they feel is a cleaner alternative to too many people saved in their content management systems (CMS) like Wordpress, and too many publisher names uploaded over time. However, including bylines on your webpages has a few key benefits you also need to consider.

 

Benefits of Adding Author Bylines

 

It might seem economical to omit bylines in the short run, but doing so may build-up a sizable number of disgruntled writes and hurt your brand in the long run. 

Here are some top benefits of including an author byline on your site, according to CopyPress.

 

1. Author Bylines Motivate Employees

 

Offering bylines to your writers and team members allows them to take pride in their work, especially because they benefit from the exposure that results from their published writings.

 

2. Author Bylines Give Your Team More Authority

 

“When your clients review your blog or website to learn more about your company, they can rest easy knowing that your team has a strong online presence and shares knowledge with others,” explains CopyPress contributor Amanda Dodge. “Adding author bylines to your blog or website is one of the easiest ways to demonstrate that experience,” she says.

 

3. Author Bylines Allow You to Discuss Sensitive Topics

 

While most of your content might discuss industry trends, share breaking news, or offer tutorials, you also have opportunities to share opinion pieces, reviews, political commentary, or offer personal discussions on certain matters. These pieces tend to garner a lot of attention and discussion (as they should), says Dodge. You can prove that the thoughts came from an expert in the field who is knowledgeable and qualified enough to make certain statements and boost your website credibility by including a byline.

 

4. Author Bylines Foster a Feeling of Community

 

Finally, we’d like to add that including an author bio on published content, naming authors can help to establish a feeling of community. This is achieved by helping writers and company employees who blog on your platform to get to know each other and their stated qualifications and expertise.

See Also: How to Pitch and Get a Byline in The New York Times.

 


David K. William is a web writer, publisher and entrepreneur. Everything he writes is inspired by life experiences and study. David is also founding editor of WebWriterSpotlight.com. Follow him on Twitter @DavidKWilliam.


 

SHARE: Share to Facebook   Share to Twitter   Share to LinkedIn    More +                           Share to E-mail  E-mail    Printr  Print

 

morenews_arrow.gif  Sign up to the Web Writer Spotlight weekly newsletter.

We'll deliver new articles right to your inbox – all free!

No spam. Just great tips. Promise!

You might also like

dotted-line2_0.png

Spotlight book of the month

hori-2_0_1.gif

Ignore Everybody and 39 Other Keys to Creativity_cover.jpg

Ignore Everybody: And 39 Other Keys to Creativity.

by Hugh MacLeod

 

Ever wonder what it really takes to make a living as a creative person in today's complicated world?

MacLeod presents some witty keys for creative success, including "ignore everybody. Why should you "ignore everybody"?

Because, he writes, nobody else can tell you whether your idea is worthwhile. People can give you advice, but at the end of the day, it's your decision. The more original an idea, the less helpful the advice is going to be.

Buy Now$16.17 - Amazon.com.

hori-2_0_1.gif

We’re listening.

 

Have something to say about this article? Share it with us in the comments section below.