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Buzzfeed's Jonathan Perelman On How To Create Content That Gets Read And Shared Online


Getting your voice heard online often feels like trying to talk in a crowded room. So how do you rise about the noise?

Jonathan Perelman, VP of Agency Strategy and Industry Development at BuzzFeed, breaks down the tactics and mindsets used by Buzzfeed to stand out on social media and elsewhere (complete with its trademark listicles). By adopting a social-first mindset and creating content that appeals to emotion, Buzzfeed has grown from a small blog to a cultural phenomenon read by tens of millions of people (including the President of the United States).

His advice? Respect the platform you’re using (e.g. Twitter is about timelines, Facebook is about emotion), stay positive, and tell a story that is “genuine, authentic, and meaningful.”

 

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Spotlight book of the month

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Do I Make Myself Clear by Harold Evans.jpgDo I Make Myself Clear?: Why Writing Well Matters.

by Harold Evans

British-born journalist and writer Harry Evans was editor of the Sunday Times from 1967 to 1981. He has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism.

In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.

 

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