In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. In this video, best-selling author, highly sought-after lecturer, successful entrepreneur, high-profile blogger and marketing guru Seth Godin gives a lecture on how to get your ideas to spread.
He spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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by Hugh MacLeod
Ever wonder what it really takes to make a living as a creative person in today's complicated world?
MacLeod presents some witty keys for creative success, including "ignore everybody. Why should you "ignore everybody"?
Because, he writes, nobody else can tell you whether your idea is worthwhile. People can give you advice, but at the end of the day, it's your decision. The more original an idea, the less helpful the advice is going to be.
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